In Brand Management, there 3B’s that should always align with each other for better and smooth success. What are the 3B’s? It’s Business, Brand and Behavior. Brand management is directly proportional to Newton’s Cradle model. It’s a device that demonstrates the conservation of momentum and the conservation of energy with swinging spheres (small size balls). When one sphere at the end is lifted and released, it strikes the stationary spheres, transmitting a force through the stationary spheres that push the last sphere upward. The picture of Newton’s Cradle role in Brand Management.

When anyone starts building a Business, they should…

Basmah Abdullah Zahid

PhD Research Scholar, Journalist & Marketer

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